The GE/McKinsey Matrix identifies the optimum business portfolio as one that matches the company's strengths to the most attractive industry sectors or markets. It uses multiple factors to define Industry Attractiveness and Business Unit Strength and therefore overcomes one of the main BCG Matrix limitations. Two main variables which are plotted on the X and Y axis are the “ Market attractiveness” and the “ Business unit strength”. The GE-McKinsey matrix is a 3 X 3 matrix and is also known as the nine-box/nine-cell matrix. Analysis and the Boston Consulting Group (BCG) Growth Share Matrix in basic strategic planning and analysis. The GE/McKinsey Matrix templates can be used in conjunction with, or as an alternative to, other tools such as S.W.O.T. The General Electric (GE) McKinsey Matrix template is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as one of the steps in the strategic planning process. General Electric (GE) McKinsey Matrix MS-Excel &MS-Word template
